BRAND STORY
Why the name Aabha?
Aabha in Sanskrit means the aura of a person. Inspired by the meaning of the brand name itself, we aim to design and cater such elegant boho silver jewellery which compliments the aura of each and everyone out there. The inception of the brand was driven by the nuances of traditions which surrounds each one of us and which gives meaning to our existence. Likewise, our timeless Silver jewellery exists to fill that difference and revive every bit of the traditions, by the designs we have to offer.
The inception of the brand was done by our chair Mr. Chirag Radhanpura and Mr. Tejas Radhanpura with a thought of adding a precious touch of metal to today’s traditional and urban fashion jewellery. Aabha jewellery has something for everyone, be it a young thriving girl, a working lady, a home maker or the wisdom women of the house (Granny/Nanny). The brand thrives to offer the most elegant, boho, classy and yet the trendiest Silver Jewellery.